WE DON’T BELIEVE IN SILOS
We don’t have one specialist for digital, one for broadcast, one for print or out-of-home or even a whole separate buying team. At GLM Strategies, we have a fully cross-trained team that develops strategy then executes (plans/buys) across all media channels and to manage all campaigns through optimizations to analysis through reconciliation. It allows us to have a more clear vision on how different media works together and a better vision of the target’s life cycle.
HOW WE WORK
Much as we don’t work within media silos, we don’t look at creative and media as separate entities. We know how to work with creative teams whether through external agencies or internally at your organization. We know that media can enhance the creative, just as creative can enhance the media. We want to make sure that our media team and creative teams work closely as possible while we are developing our recommendations.
In addition to strong relationships we have with our client partners, we pride ourselves on close relationships with our media partners as well who help us stay on top of industry trends.
WE WORK TO INTEGRATE OURSELVES AS COLLABORATORS INTO YOUR TEAM
The GLM Strategies is grounded by data but creative in reaching targeted and nuanced audiences. We analyze past performance, marketplace trends/forecasts, our exclusive data sets along with outside syndicated research and come up with an overarching strategic recommendation that we can then plan from. Once in flight - that’s when the fun really gets started - we are constantly analyzing to see what is working and making optimizations to media, audience segments and creative to ensure that our goals and key performance indicators (KPIs) are achieved.